RFID in stores and your credit card

in

American Express patent application #20050038718 "Method and System for Facilitating a Shopping Experience"

Read the full patent on file with the Unites States Patent and Trademark Office

U.S. Patent Application #20050038718 details the use of RFID readers that American Express calls "consumer trackers" to closely watch people in stores. The idea is that RFID-embedded objects carried by the shopper would emit a "consumer identification signal" when queried by consumer tracker devices in the environment. Businesses would pick up this signal and use it to identify shoppers, track their movements, and observe their behavior.

Fortunately, in a meeting last week with CASPIAN, American Express senior executives vowed not to engage in RFID-based consumer tracking without providing notice to consumers. See our press release, American Express Addresses RFID People Tracking Plans for more on this.

Here are a few troubling excerpts from the patent:

"...consumer interface [configured to...provide a consumer identity
signal to a radio frequency identification reader via a radio frequency
signal] may also collect and transmit time and location information
regarding the path traversed by consumer within the merchant's
facility. Such information may be acquired by consumer trackers
situated at specific locations throughout the merchant's facility..."
[Section 0212; Bracketed information from Section 16]

"...different aisles and/or checkpoints throughout the stores may be
equipped with RFID readers to facilitate tracking the shopper's
performance....By facilitating the shopping experience, the shopping
identifier may be used to track a shopper..." [Section 0195]

"For example, in a hardware store, a fob [an RFID-tagged item carried
by the customer] may be used in conjunction with RFID readers at the
beginning and end of each aisle. Thus, when a shopper passes RFID
reader, a performance tracking request [designed to identify the
shopper] may be initiated and recorded..." [Section 0196]

"...it may also be desirable to acquire information about consumer
behavior and their actions in response to specific stimuli. For
example, suppliers of goods may wish to test the effectiveness of
specific targeted offers, which may be tailored to individual
consumers..." [Section 0004]

In an application reminiscent of a scene from Minority Report, the American Express patent would not only track and observe shoppers, but it would also spam them with purchasing "incentives," advertisements, and even odors:

"In another exemplary embodiment, the system may include an incentive
administrator... configured to receive the consumer identity signal and
to emit an offer ...based at least in part on that consumer identity
signal." [Section 0194]

"[I]ncentive information may be specifically tailored for presentation
to consumer based on consumer identification signal .... incentive
information may also be configured to trigger a corresponding
presentation to be perceived by consumer. For example, the presentation
to consumer may be configured as any combination of an emission of a
printed advertisement, a display of a moving or static video image, a
performance of a sound recording, or even an emission of a scent."
[Section 0213]

Identifying people through RFID-tagged items is not limited to stores. The patent document suggests that RFID readers be placed in other public places as well:

"In an exemplary embodiment, consumer may obtain incentives outside the
merchant location. For example, consumer may interact with a
self-service incentive administrator that may be located in a common
area of a school, shopping center, bus station or other place of public
accommodation."

Original Article from Spychips.com

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